Frank A. Filipponio
| Nov 22, 2013
The 2013 SEMA Show is in the books and the whole StopTech team has finally recovered from all the excitement. It was a great year in Las Vegas for both Centric and StopTech, with lots of traffic in the booth - plus a couple of big awards and a lot of show cars wearing our products – but more about those later.
The StopTech team got into town on Sunday and got to work putting together our new booth. The new look – with four islands and a giant new banner - made quite an impression and got a lot of compliments – as did our slick brake rotor tabletops (right). The four islands represented the four prongs of our performance product range – Racing, Performance, OEM and Sport. RACING
While the racing category is probably self-explanatory, it’s worth pointing out that our traditional focus on road racing has expanded greatly in the past few years. In fact, despite 2013 being our first full year in dirt and asphalt circle track racing, we won championships in NASCAR Canada, NASCAR Whelan Modified and NASCAR Whelan Southern Modified. In World of Outlaws we were on the top three sprint cars in the championship. We also had trucks and buggies in the top five in several classes of TORC and Lucas Oil Off-Road Series action, as well as dozens of wins in World Challenge, Grand-Am and all levels of club racing.
The Performance Island was for our core products – our Balanced Big Brake Kits, patented 2-pc. AeroRotors, patented StopTech calipers, fluid, lines and the like. We also included our new Touring Big Brake Kits - a more affordable option for those with more moderately priced sports and sporty cars. They include oversized 1-pc StopTech Sport Rotors along with traditional BBK items like StopTech calipers, pads, lines and brackets. The kit we developed for the VW GTI actually won an award from AIA for Best Performance Product this year in Vegas.
The Sport Island included not only our StopTech slotted, drilled or slotted + drilled, direct-replacement Sport Rotors, but also Street Performance pads, PosiQuiet pads, PosiQuiet fully loaded calipers, Centric Premium Rotors and more from our wider family of product offerings. All of these parts are designed to offer improvements in braking performance while working within the factory wheels and calipers.
The final island was the OEM Island where we got to show off some of the projects we have worked on for major auto manufacturers as well as specialty auto companies. After our recent TS/ISO certification, it has become even easier for us to supply these companies as a Tier 1 supplier – and the list of companies we are working with continues to grow.
Next time we will take a look at a few of these projects - as well as some of the cars we found around the Las Vegas Convention Center that were wearing our products.