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January 10, 2014

StopTech Announces Five-Year Pirelli World Challenge Sponsorship Extension, Becomes Series’ Official Friction Partner

(Industry, Calif. – January 10, 2014) -
StopTech Brakes and its parent company, Centric Parts, announced today an agreement with WC Vision to extend the relationship between the two brands for five years through the 2018 Pirelli World Challenge Championships Series (PWCCS) season. In addition to the extended partnership that has seen StopTech serving as the Official Brake Upgrades of the Series, StopTech also becomes the Official Friction Partner of Pirelli World Challenge (PWC) as it enters its 25th Anniversary Season in 2014.


The five-year extension includes the continuation of a number of the partner elements including the inclusion of the StopTech logo on PWC competitor number boards, and grows the relationship to include all TC/TC-A cars running in the series the opportunity to run a StopTech brake package. Additionally all TC/TC-A/TCB race highlights as part of the series broadcasts on NBC Sports Network will be presented in part by StopTech Brakes.


 “We have had a great partnership with StopTech as our official brake system sponsor,” said Scott Bove, Chief Executive Officer and President of WC Vision. “As a world leader in high performance brake systems, they are an ideal partner of the Pirelli World Challenge Series. With their technical expertise and hands-on engineering experience on site at every race, we were very pleased when the opportunity came for them to become our official friction supply partner as well. It was particularly gratifying as a racing organization to create a five-year expanded relationship with their organization.”


“We have enjoyed our affiliation with the Series since 2010,” said Steve Ruiz, Director of Engineering, StopTech.  “At StopTech we are proud of our commitment to being the best in high performance brake systems. Our relationship with World Challenge has given our company the opportunity to showcase our big brake kits, as well as our whole range of street and race brake components. We have worked with the Series to create a five-year deal that reflects our respect for the Series and our expectations of continued growth and success for both the Series and for StopTech. We are particularly excited about being named Official Friction Partner going forward, giving StopTech the chance to spotlight our championship-winning Race Brake Pads and Street Performance Friction lines as well.”



About StopTech

StopTech is the performance and racing brand from Centric Parts, North America’s leading manufacturer and supplier of aftermarket brake components and systems for everyday cars, work duty vehicles and high performance vehicles under the StopTech, Centric, PosiQuiet  and C-Tek  brand names, among others. The company was founded in 2000 in Southern California and has enjoyed solid growth every year since. Today the company operates multiple warehouse and manufacturing facilities totaling over 640,000 square feet and exceeding 550 employees.


With one of the best R&D programs in the industry, Centric continually innovates significant improvements to brake technology for the street and track, having earned four patents along the way. In 2013, StopTech earned full ISO/TS 16949:2009 Quality Management System certification for the design and manufacture of automotive brake systems and components, allowing the company to supply its growing list of OEM customers directly in a Tier 1 relationship.